When ten of the eighteen World Tour teams use your bottles and cages, you know you’re onto something. And add that to making the most technologically advanced turbo trainers on the market and it’s clear why Elite are a favourite brand of the pros.

When you can make the world’s most accurate power meter-based turbo trainer but also the lightest and most environmentally friendly bike bottle on the market, you know you’re getting things right at both ends of the spectrum.