ELITE Direct Driver Trainers IN STOCK

11/11/2021

The Suito and Direto are here are ready to go.

Suito - £639

Direto - £829

RING for our best price!

LORRY load of Maxxis Tyres

11/11/2021

We're once again fully stocked with MAXXIS tyres. All wheels sizes available. Be quick though, they won't last long!

FIDLOCK TWIST BOTTLES & Accessories. Re-Stocked

11/11/2021

The Fidlock-system perfectly combines the advantages of magnetic- and snap-lock systems. Just by placing the bottle close to the frame-mounted bracket, the bottle will basically get sucked in by the holder. A loud clicking noise tells us the bottle is now safely locked in place. 

100% R-CORE X PANT - IN STOCK.

11/11/2021

FEATURES DWR polyester/spandex 4-way stretch woven fabric for increased comfort. Boa System dial and lace technology for a lightweight, incrementally adjustable waist closure for the ideal fit.

DMR DEATHGRIPS - RE-STOCKED

07/01/2021

Loads more Deathgrips in stock again. Grab some now!

LOCKDOWN - We are OPEN, but with changes to our Hours.

07/01/2021

New Hours for Lockdown.

Mon, Tues, Weds & Fri - 9am to 5:30pm

THURS - CLOSED

Sat - 9am to 2pm

CHRISTMAS OPENING TIMES !

07/12/2020

A BIG thank you to all of our customers this year. Here are our opening times for this Christmas and New Year. Enjoy yourselves!

MARIN Apline Trail E-Bikes - Pre-Order NOW!

05/12/2020

The Alpine Trail E is available with two different specs; a lower-priced E1 that uses Shimano’s STEPS E7000 motor and an E2 model equipped with Shimano’s EP8 drive unit. Both models have 150mm of travel and descent-focused geometry. CALL to reserve yours now!

WE ARE OPEN DURING LOCKDOWN

05/11/2020

We WILL be open during this second lockdown. Face coverings are MANDATORY. The door will be open but please adhere to the current guidance of staying 2 meters apart. Please respect other customers and staff while you are in the store.

MARIN BIKES - Coming Very Soon!!!

05/10/2020

We are now agents for Marin Bikes. They are on their way, and will be here very soon. Give the shop a call to reserve yours now!

Fix Your Bike Voucher Scheme

28/07/2020

We are signed up for the governments £50 Fix Your Bike Voucher Scheme. Keep an eye on this website for when registration opens to claim YOUR £50 bike servicing voucher... https://fixyourbikevoucherscheme.est.org.uk/

KINESIS BIKES now available.

26/06/2020

Kinesis bikes and frames and now available to order. R1X's in stock and more coming soon!

BANSHEE - REAL BIKES FOR REAL RIDERS

26/06/2020

BANSHEE BIKES are back. We are the Midlands authorised Banshee Dealer. Pop in to see details of the 2021 range!

BACK OPEN AS NORMAL

15/06/2020

We now back to normal opening hours (although we're still closing at 2pm on Saturdays for the next month). The door will be open but please adhere to the current guidance of staying 2 meters apart. Please respect other customers and staff while you are in the store.

BACK OPEN AS NORMAL

15/06/2020

We now back to normal opening hours (althought we're still closing at 2pm on Saturdays for the next month). The door will be open but please adhere to the current guidance of staying 2 meters apart. Please respect other customers and staff while you are in the store.

BACK OPEN AS NORMAL

15/06/2020

We now back to normal opening hours (althought we're still closing at 2pm on Saturdays for the next month). The door will be open but please adhere to the current guidance of staying 2 meters apart. Please respect other customers and staff while you are in the store.

**WE'RE CLOSING FOR 1 WEEK**

04/06/2020

We will be closed Mon 8th June until Fri 12th June.
We will not be answering phones or the front door. We are here BUT only to clear the massive back log of repairs and service work.
We will be back open to the public on Sat 13th June.

If you are in desperate need of anything contact us via email which you will find on our website.

COVID19 - TEMPORARY OPENING TIMES.

18/05/2020

We are open for sales and repairs etc. We will be reviewing our opening times every 2 weeks. Only one customer/household in at any one time.

COVID19 - Temporary Opening Times.

31/03/2020

We are open for essential repairs etc. We will be reviewing our opening times every 2 weeks. PLEASE ring before coming.
Thank you for your understanding during these difficult times.

COVID19 - Temporary Opening Times.

31/03/2020

We are open for essential repairs etc. We will be reviewing our opening times every 2 weeks. PLEASE ring before coming.
Thank you for your understanding during these difficult times.

SE BIKES - A legendary BMX brand from the 70's. Now producing all kinds of cool bikes.

14/02/2020

SE BIKES have arrived!

Blocks Flyers and Big Flyers IN STOCK now. Other models coming soon!

CHECK OUT OUR CHRISTMAS OPENING TIMES.

10/12/2019

Take a look at when we're open over the Festive Period.

Check out our Christmas Opening Times.

10/12/2019

Take a look at when we're open over the Festive Period.

FIDLOCK TWIST Bottles NOW IN STOCK!

02/11/2019

The Fidlock-system perfectly combines the advantages of magnetic- and snap-lock systems. Just by placing the bottle close to the frame-mounted bracket, the bottle will basically get sucked in by the holder. A loud clicking noise tells us the bottle is now safely locked in place. 

STEEL GOODNESS - SURLY BIKES - ARE HERE !

25/10/2019

Who are Surly? - " We make serious steel bikes for people who don’t take themselves too seriously. You don’t need to wear a uniform or kit to ride a Surly. Just throw your leg over and go."

STEEL GOODNESS - SURLY BIKES - ARE HERE !

25/10/2019

Surly Bikes are on their way. Who are Surly? - " We make serious steel bikes for people who don’t take themselves too seriously. You don’t need to wear a uniform or kit to ride a Surly. Just throw your leg over and go."

SURLY BIKES - COMING SOON!

07/10/2019

Surly Bikes are on their way. Who are Surly? - " We make serious steel bikes for people who don’t take themselves too seriously. You don’t need to wear a uniform or kit to ride a Surly. Just throw your leg over and go."

GIRO MTB AND ROAD HELMETS ARE HERE!

07/10/2019

Large range of MTB and Road helmets now in stock.

SURLY BIKES - COMING SOON!

07/10/2019

Surly Bikes are on their way. Who are Surly? - " We make serious steel bikes for people who don’t take themselves too seriously. You don’t need to wear a uniform or kit to ride a Surly. Just throw your leg over and go."

MUC OFF! Huge Range Now in Store.

06/08/2019

Muc Off products including Chamois Creams, Cleaners, Washes, Brushes, Tubeless Valves and Sealant and more, are now in Store.

SBXtreme Cleaning Products Now In.

29/06/2019

Based in Bewdley, SBXtreme offers a wide range of Cleaning Products. We're now fully stocked up, so pop in and pick some up today!

SBXtreme Cleaning Products Now In.

29/06/2019

Based in Bewdley, SBXtreme offers a wide range of Cleaning Products. We're now fully stocked up, so pop in and pick some up today!

We are now a MET Helmet stockist.

29/06/2019

Road and Mountain Bike helmets now in store.

Bergamont Bikes Have Arrived.

15/03/2019

We welcome Bergamont to the store. They have some exciting E-Bikes as well as some great looking Gravel Bikes.

2019 & 2020 Ridgeback Bikes are Here!

15/03/2019

Revised Classics like the Motion, Vanto and Supernova, and New models including the Three6Five, Storm and Tempest.

GIRO MTB and Road Helmets are HERE!

24/01/2019

Large range of MTB and Road helmets now in stock.

** MASSIVE DISCOUNTS ON MERIDA E-BIKES IN STORE - 1 LEFT **

08/01/2019

*** LAST ONE LEFT *** - E120 500 Large. Was £4300. NOW £2999.

Gusset S2 AM Stems IN STOCK !

04/01/2019

Fresh in! Available in any colour you like as long as it's black!

No Rise, Short Extension and low stack height.

MASSIVE Discounts on MERIDA E-BIKES in Store

04/12/2018

// E160 900E. Was £6350. NOW £4599 // E160 800. Was £4700. NOW £3399 // E120 500 Was £4300. NOW £2999. //

DMR Deathgrips now in!!

03/12/2018

The only Grip that Brendan Fairclough will touch. Colours, sizes and flanges all in.

Identiti AKA Frames and Bikes NOW IN!

27/11/2018

Identiti AKA Frames and Bikes are in stock. 3 Sizes, 2 Colours and 2 Wheel Sizes. Frames £499 and Complete bikes from £1699.

SBXtreme Cleaning Products Just In!

27/11/2018

Based in Bewdley, SBXtreme offers a wide range of Cleaning Products. We're now fully stocked so pop in and pick some up just in time for Winter!

Reserve your Childrens Bike for Christmas.

30/10/2018

Frog, Orbea, Saracen and Ridgeback childrens bikes available to reserve now from as little as £10 deposit.

In a Cycle Club? We offer a discount.

21/08/2018

If you belong to a cycle club, we'll give you 10% discount off any purchse, excluding offer bikes and labour. Just show us a current membership card, then start saving!

100% Gloves and Goggles Now In!

18/08/2018

As well as a full range of 100% Glasses, we now stock their Gloves and Goggles. Pop in now to see the range.

IDENTITI METTLE - DEMO AVAILABLE

27/07/2018

We now have a Medium Mettle available for Demo. Call now to book. Full bikes in stock.

MERIDA E-BIKES ARE HERE!

09/04/2018

We now stock the Merida E-Bike range including the awesome EONE-SIXTY 900E. Demo bikes als available. Call for details.

MERIDA E-Bikes Are Here!

09/04/2018

We now stock the Merida E-Bike range including the awesome EONE-SIXTY 900E. Demo bikes als available. Call for details.

Identiti Mettle Demo Available

09/04/2018

We now have a Medium Mettle available for Demo. Call now to book. Small and Medium bikes in stock.

Sanderson Cycles. Steel Goodness Now in Stock

09/04/2018

We are pleased to announce that we are now the Midlands stockists for Sanderson Cycles. Sanderson Cycles are designed and developed locally. We currently stock their Blitz and Town Crier frames. Call now for details.

ORBEA GAIN E-ROAD BIKE IS HERE!

09/04/2018

The Orbea Gain is HERE. This long awaited E-Road bike is certainly a game changer. Call us now to book your demo ride, or pop in to the shop to explore the range