If it has pedals and two wheels, then we are the people to speak to!

Latest News

In a Cycle Club? We offer a discount.

If you belong to a cycle club, we'll give you 10% discount off any purchse, excluding offer bikes and labour. Just show us a current membership card, then start saving!

SBXtreme Cleaning Products Just In!

Based in Bewdley, SBXtreme offers a wide range of Cleaning Products. We're now fully stocked so pop in and pick some up just in time for Winter!

Identiti AKA Frames and Bikes NOW IN!

Identiti AKA Frames and Bikes are in stock. 3 Sizes, 2 Colours and 2 Wheel Sizes. Frames £499 and Complete bikes from £1699.

Gusset S2 AM Stems IN STOCK !

Fresh in! Available in any colour you like as long as it's black!

No Rise, Short Extension and low stack height.

100% Gloves and Goggles Now In!

As well as a full range of 100% Glasses, we now stock their Gloves and Goggles. Pop in now to see the range.

IDENTITI METTLE - DEMO AVAILABLE

We now have a Medium Mettle available for Demo. Call now to book. Full bikes in stock.

** MASSIVE DISCOUNTS ON MERIDA E-BIKES IN STORE - 1 LEFT **

*** LAST ONE LEFT *** - E120 500 Large. Was £4300. NOW £2999.

DMR Deathgrips now in!!

The only Grip that Brendan Fairclough will touch. Colours, sizes and flanges all in.