If it has pedals and two wheels, then we are the people to speak to!

Latest News

In a Cycle Club? We offer a discount.

If you belong to a cycle club, we'll give you 10% discount off any purchse, excluding offer bikes and labour. Just show us a current membership card, then start saving!

SBXtreme Cleaning Products Just In!

Based in Bewdley, SBXtreme offers a wide range of Cleaning Products. We're now fully stocked so pop in and pick some up just in time for Winter!

Identiti AKA Frames and Bikes NOW IN!

Identiti AKA Frames and Bikes are in stock. 3 Sizes, 2 Colours and 2 Wheel Sizes. Frames £499 and Complete bikes from £1699.

Reserve your Childrens Bike for Christmas.

Frog, Orbea, Saracen and Ridgeback childrens bikes available to reserve now from as little as £10 deposit.

100% Gloves and Goggles Now In!

As well as a full range of 100% Glasses, we now stock their Gloves and Goggles. Pop in now to see the range.


We now have a Medium Mettle available for Demo. Call now to book. Full bikes in stock.

MASSIVE Discounts on MERIDA E-BIKES in Store

// E160 900E. Was £6350. NOW £4599 // E160 800. Was £4700. NOW £3399 // E120 500 Was £4300. NOW £2999. //

DMR Deathgrips now in!!

The only Grip that Brendan Fairclough will touch. Colours, sizes and flanges all in.